Our team doesn’t have a law degree and you probably don’t know a lot about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Sod, West Virginia lawyer, you already recognize that competition is intense. And you are aware that expanding your legal practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s internet-driven world, much of this valuable exposure will come in the form of an internet search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we know how important your digital presence has become. We are experienced Sod, West Virginia internet marketing specialists who understand our current digital landscape and understand how to to direct new clients to your virtual doorstep with industry-tested methods and strategies. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be fundamental to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competitors?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and google to your website.
● We conduct ongoing research of your primary competitors to see where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital methods that let a search engine to “find” you, understand who you are, where you are, and how relevant you are to the search. With Google, that user relevance is the number one driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Sod, West Virginia does two things well:
● SEO grows the quantity of potential clients that you reach
● Internet marketing distills those potential clients further into high quality leads or conversions
As informative and helpful content is added, your website’s relevance builds.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid legal advertising. Before the explosion of web marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
In fact, paid ads together with organic law firm SEO is a great way to make your marketing efforts work towards both immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly expand your law firm while preparing your business for long-term success. Think of paid ads like renting a condo and SEO like building a your own house.
SEO is a holistic technique and investment with long-lasting targets in mind. Great SEO builds on itself and enables your potential clients to find you when they need you most via a google search. The very best thing about good law firm natural search engine optimization marketing in Sod, West Virginia is that internet marketing has the capacity to drive clients to your virtual door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Sod, West Virginia law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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