Our team doesn’t have a law degree and you probably don’t know much about search engine optimization. Herein lies what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Spadra, California lawyer, you already know that your competition is intense. And you are aware that growing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s internet-driven world, a lot of this exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, SEO represents your competitive advantage.
At BSP Marketing, we recognize how important your virtual presence has become. We are knowledgeable Spadra, California internet marketing specialists who understand our current digital landscape and understand how to to direct new business to your virtual front door with cutting edge techniques and strategies. Together with us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right SEO practices in place should be fundamental to achieving both your short-term and long-term law practice goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competition.
● We create original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and search engines to your website.
● We research your primary competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, assess, and analyze your data to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital methods that allow a search engine to “find” you, comprehend who you are, where you are, and how relevant your business is to the search. When it comes to most major search engines, including Google, that user relevance is the number 1 driver of how that search engine will rank your page.
High-quality law firm internet marketing in Spadra, California does two things:
● Internet marketing grows the number of potential clients that you reach
● It distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, your online properties become more powerful.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid legal advertising. Before the growth of web marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
In many cases, paid digital advertising together with organic law firm SEO is a great way to make your marketing work towards both long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly grow your law firm while preparing your business for success in the long run. Think of paid advertising like renting a condo and search engine optimization like building a house.
SEO is a holistic approach and expenditure with long-lasting targets in mind. It builds on itself and makes it possible for your potential clients to find your law office when they need you most via an internet search. The very best thing about good legal natural search engine optimization marketing in Spadra, California is that this type of marketing has the ability to steer clients to your office door for many years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Spadra, California law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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