We don’t have a Juris Doctorate and you probably don’t know much about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Spokane, Washington lawyer, you already know that competition is intense. And you know that developing your legal practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s internet-driven society, a lot of this valuable exposure will come via an internet search. As millennials become older, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are top rated Spokane, Washington internet marketing specialists who recognize our current virtual landscape and know how to direct business to your virtual front door with cutting edge techniques and strategies. No matter if you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with about 74 percent moving on to a law firm’s website for additional action. Propelling what users find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both humans and google to your website.
● We conduct ongoing research of your primary competitors to see where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced digital strategies that allow a search engine to “find” you, understand who you are, where you are, and how relevant your business is to their users. With Google, that user relevance is the the most important driver of how the search engine will rank your website.
High-quality law firm internet marketing in Spokane, Washington does two things:
● SEO expands the quantity of potential clients that you reach
● It distills those potential clients further into quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys understand paid legal marketing. Before the growth of internet marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly grow your law practice while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting an apartment and search engine optimization like building a your own house.
SEO is a holistic technique and investment with long-lasting targets in mind. It builds on itself and enables your potential clients to find your law office when they need you most via an online search. The very best thing about good legal natural search engine optimization marketing in Spokane, Washington is that this type of marketing has the capacity to drive clients to your door for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Spokane, Washington law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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