The folks at BSP Marketing don’t have a J.D. and you probably don’t know a lot about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Summit, Kentucky attorney, you already recognize that competition is fierce. And you are aware that expanding your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven society, a lot of this valuable exposure will come in the form of an internet search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we recognize how essential your virtual presence has become. We are experienced Summit, Kentucky online marketing specialists who understand our current virtual society and how to direct business to your virtual doorstep with industry-tested methods and strategies. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right SEO practices in place should be foundational to accomplishing both your long-term and short-term law practice goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use a search engine, with 74 percent proceeding to a law firm’s web page for additional action. Determining what users find on that search is good, solid SEO. To put it another way, this is how your prospective clients are searching for you.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● We create original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your online properties.
● We research your competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced digital methods that let a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant your business is to their users. With Google, relevance is the number 1 driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Summit, Kentucky does two things:
● Internet marketing increases the number of potential clients that your practice can reach
● It distills those potential clients further into quality conversions or leads or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, you become even more powerful.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid law firm marketing. Before the surge of web marketing, paid ads were how you found prospective clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately grow your law firm while preparing your business for success in the long run. Think of paid ads like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a total approach and expenditure with long-term aims in mind. It builds on itself and makes it possible for your clients to find you when they need you most via a web search. The best thing about good law firm natural search engine optimization marketing in Summit, Kentucky is that internet marketing has the capability to steer potential clients to your virtual door for years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Summit, Kentucky law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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