Our team doesn’t have a law degree and you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Sunset Park, New York attorney, you already recognize that competition is intense. And you know that expanding your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s internet-driven world, much of this valuable exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
We are top rated Sunset Park, New York internet marketing professionals who understand our current online landscape and know how to direct business to your virtual front door with cutting edge strategies. No matter if you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with 74 percent proceeding to a law firm’s website for further action. Determining what your potential clients find on that search is good, solid SEO. In other words, an internet search is how your potential clients are searching for you.
Are they finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● We create original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both people to your online properties.
● We conduct ongoing research of your competitors to evaluate what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We track, assess, and evaluate your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital techniques that let a search engine to find your business, understand what you do for a living, where you are located, and how relevant you are to their users. With Google, that user relevance is the the most important factor of how the search engine will rank your page.
What good law firm search engine optimization in Sunset Park, New York does is twofold.
● SEO grows the quantity of potential clients that you reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid legal marketing. Before the surge of internet marketing, paid ads were how you found prospective clients. And of course, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately expand your law firm while preparing your business for long-term success. You may wish to think of paid advertising like renting a condo and search engine optimization like building a your own house.
SEO is a comprehensive technique and investment with long-lasting aims in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via an internet search. The very best thing about good legal SEO marketing in Sunset Park, New York is that internet marketing has the capability to steer potential clients to your door for many years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Sunset Park, New York law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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