We don’t have a law degree and, chances are, you probably don’t know very much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Sweetwater Ranch, Arizona lawyer, you already know that your competition is fierce. And you know that growing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s technology-driven society, a lot of this exposure will come in the form of an internet search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we recognize how essential your online presence has become. We are knowledgeable Sweetwater Ranch, Arizona internet marketing specialists who understand our current virtual landscape and understand how to to direct new clients to your virtual doorstep with cutting edge techniques and strategies. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be foundational to accomplishing your long-term and short-term organizational goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● We create original and engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and search engines to your online properties.
● We conduct ongoing research of your competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and analyze your data to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online techniques that allow a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant your business is to their users. When it comes to Google, user relevance is the the most important factor of how the search engine will rank your page.
High-quality law firm internet marketing in Sweetwater Ranch, Arizona does two things:
● Internet marketing grows the quantity of prospective clients that your practice can reach
● SEO distills those potential clients further into high quality leads or conversions
Your website’s authority increases with each new piece of content added.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid legal marketing. Before the growth of internet marketing, this was how you found your clients. And there, is still a place for paid advertising.
In fact, paid digital advertising in tandem with organic law firm search engine optimization is a great way to make your marketing work towards both immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly expand your practice while making sure your business is prepared for success in the long run. Think of paid ads like renting a condo and SEO like building a your own house.
Search Engine Optimization is a total technique and expenditure with long-term objectives in mind. It builds on itself and enables your clients to find you when they need you most via an internet search. The very best thing about good law firm SEO marketing in Sweetwater Ranch, Arizona is that internet marketing has the capability to steer clients to your door for many years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Sweetwater Ranch, Arizona law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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