We don’t have a J.D. and you probably don’t know very much about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Temecula, California attorney, you already know that your competition is fierce. And you are aware that expanding your legal practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, much of this exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated Temecula, California internet marketing specialists who recognize our current online landscape and how to direct business to your virtual doorstep with cutting edge techniques and strategies. No matter if you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
But are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both humans and google to your website.
● We research your competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical digital methods that allow a search engine to “find” you, comprehend who you are, where your business is located, and how relevant you are to their users. When it comes to most major search engines, including Google, relevance is the number one driver of how that search engine will rank your page.
High-quality law firm internet marketing in Temecula, California does 2 things:
● It expands the quantity of potential clients that your practice can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, your online properties become even more powerful.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid law firm advertising. Long before the growth of online marketing, paid ads were how you found prospective clients. And of course, is still a place for paid ads.
Paid digital advertising together with organic legal SEO is a good way to make sure your marketing works with both your immediate and long-term targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately grow your law firm while preparing your business for long-term success. Think of paid ads like renting a condo and search engine optimization like building a your own house.
SEO is a comprehensive technique and investment with long-term aims in mind. It builds on itself and enables your potential clients to find your law office when they need you most via an online search. The very best thing about good legal natural search engine optimization marketing in Temecula, California is that it has the capacity to drive clients to your virtual door for years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Temecula, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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