We don’t have a law degree and, chances are, you probably don’t know a lot about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Tempe, Arizona attorney, you already recognize that your competition is intense. And you know that growing your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s technology-driven world, much of this exposure will come via an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are experienced Tempe, Arizona internet marketing professionals who understand our current online landscape and how to direct business to your digital doorstep with industry-tested strategies. Whether you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place is key to your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with about 74 percent moving on to a firm’s web page for further action. Propelling what users find on that search is good, solid SEO. To put it another way, this is how your potential clients are searching for you.
But are they finding you – or your competitors?
When it comes to executing your online law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both people to your website.
● We research your primary competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We track, assess, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced online techniques that let a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant your business is to their users. With Google, that user relevance is the the most important factor of how they will rank your page.
High-quality law firm internet marketing in Tempe, Arizona does 2 things:
● Internet marketing grows the amount of potential clients that your practice can reach
● SEO distills those potential clients further into high quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid legal marketing. Long before the growth of online marketing, paid ads were how you found prospective clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately grow your law practice while preparing your business for long-term success. You may wish to think of paid advertising like renting a condo and SEO like building a your own house.
Search Engine Optimization is a holistic approach and investment with long-term targets in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via an internet search. The best thing about good law firm SEO marketing in Tempe, Arizona is that internet marketing has the capability to drive potential clients to your office door for many years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Tempe, Arizona law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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