Our team doesn’t have a J.D. and you probably don’t know much about search engine optimization. And this is what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Tempe Junction, Arizona lawyer, you already recognize that competition is fierce. And you are aware that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s technology-driven world, a lot of this exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, SEO represents your competitive advantage.
At BSP Marketing, we know how essential your online presence has become. We are experienced Tempe Junction, Arizona online marketing specialists who understand our virtual landscape and how to direct new clients to your virtual doorstep with cutting edge techniques and tactics. With us on your team, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right SEO practices in place should be fundamental to accomplishing both your short-term and long-term law practice objectives.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with 74 percent proceeding to a firm’s website for additional action. Determining what your potential clients find on that search is good, solid SEO. To put it another way, this is how your potential clients are searching for you.
Are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both people to your website.
● We conduct ongoing research of your primary competitors to see where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital methods that allow a search engine to find your business, understand what you do for a living, where your business is located, and how relevant your business is to the search. When it comes to most major search engines, including Google, that relevance is the number one most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Tempe Junction, Arizona does two things:
● Internet marketing increases the amount of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, your online properties become more powerful.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid legal advertising. Before the explosion of internet marketing, this was how you found prospective clients. And there, is still a place for paid advertising.
Paid ads together with organic legal SEO is a good way to make sure your marketing works with both your long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately expand your practice while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting an apartment and SEO like building a your own house.
SEO is a comprehensive technique and expenditure with long-term goals in mind. Great SEO builds on itself and enables your potential clients to find you when they need you most via an internet search. The best thing about good legal SEO marketing in Tempe Junction, Arizona is that it has the ability to drive clients to your office for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Tempe Junction, Arizona law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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