Our team doesn’t have a law degree and, chances are, you probably don’t know a lot about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Torrance, California attorney, you already know that competition is intense. And you are aware that expanding your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s internet-driven society, much of this valuable exposure will come in the form of an internet search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are experienced Torrance, California internet marketing professionals who recognize our current online landscape and how to direct business to your virtual doorstep with industry-tested techniques and strategies. No matter if you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and search engines to your online properties.
● We research your competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that let a search engine to find your business, understand who you are, where your business is located, and how relevant you are to their users. With Google, user relevance is the number one factor of how they will rank your page.
High-quality law firm internet marketing in Torrance, California does two things:
● Internet marketing increases the amount of prospective clients that your law office can reach
● It distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid legal advertising. Before the growth of online marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
Paid digital advertising together with organic law firm SEO is a good way to make your marketing work both your long-term and immediate goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly grow your law firm while preparing your business for success in the long run. Think of paid advertising like renting an apartment and SEO like building a house.
Search Engine Optimization is a total technique and investment with long-lasting objectives in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via a google search. The best thing about good legal natural search engine optimization marketing in Torrance, California is that it has the ability to steer potential clients to your door for years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Torrance, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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