The folks at BSP Marketing don’t have a J.D. and, chances are, you probably don’t know a lot about SEO. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Universal City, California lawyer, you already recognize that competition is fierce. And you know that expanding your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s technology-driven society, a lot of this exposure will come in the form of an online search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
We are experienced Universal City, California internet marketing specialists who understand our current virtual landscape and know how to direct new business to your virtual doorstep with industry-tested strategies. No matter if you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place is key to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with 74 percent proceeding to a law firm’s web page for additional action. Propelling what your potential clients find on that search is good, solid search engine optimization. To put it another way, this is how your prospective clients are searching for you.
Are they finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your online properties.
● We conduct ongoing research of your competitors to evaluate what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and analyze your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that allow a search engine to find your business, comprehend who you are, where you are located, and how relevant you are to their users. With Google, user relevance is the number 1 driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Universal City, California does 2 things:
● SEO grows the amount of prospective clients that you reach
● SEO distills those potential clients further into high quality conversions or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, your online properties become more powerful.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid legal marketing. Before the growth of internet marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid ads in tandem with organic legal SEO may be a good way to make sure your marketing works with both your immediate and long-term targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly expand your law firm while making sure your business is prepared for success in the long run. Think of paid advertising like renting a condo and SEO like building a your own house.
Search Engine Optimization is a total approach and investment with long-term aims in mind. It builds on itself and allows your potential clients to find your law office when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in Universal City, California is that it has the capacity to steer potential clients to your virtual door for years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Universal City, California law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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