We don’t have a J.D. and, chances are, you probably don’t know very much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Vallejo, California lawyer, you already know that competition is intense. And you are aware that developing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven society, a lot of this valuable exposure will come in the form of a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we know how essential your virtual presence is. We are experienced Vallejo, California internet marketing professionals who understand our current digital society and know how to to direct new business to your virtual doorstep with industry-tested techniques and strategies. Together with us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right search engine optimization practices in place should be fundamental to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with about 74 percent proceeding to a firm’s web page for additional action. Propelling what users find on that search is good, solid search engine optimization. In other words, this is how your prospective clients are searching for you.
But are they finding you – or your competitors?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We conduct ongoing research of your competitors to see what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online strategies that let a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant your business is to their users. With Google, user relevance is the the most important factor of how the search engine will rank your page.
High-quality law firm internet marketing in Vallejo, California does two things:
● Internet marketing grows the quantity of potential clients that your practice can reach
● Internet marketing distills those potential clients further into quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid legal advertising. Long before the growth of online marketing, paid ads were how you found clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly expand your practice while preparing your business for success in the long run. Think of paid ads like renting an apartment and search engine optimization like building a house.
SEO is a total technique and investment with long-term aims in mind. It builds on itself and enables your potential clients to find your law office when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in Vallejo, California is that it has the capability to steer potential clients to your office door for years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Vallejo, California law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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