We don’t have a J.D. and, chances are, you probably don’t know much about SEO. And this is what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Waynedale, Indiana attorney, you already recognize that your competition is fierce. And you are aware that expanding your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s internet-driven society, a lot of this valuable exposure will come via an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Legal Marketing, we know how essential your digital presence has become. We are experienced Waynedale, Indiana internet marketing professionals who understand our digital society and how to direct new business to your virtual doorstep with industry-tested techniques and strategies. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right search engine optimization practices in place should be foundational to achieving both your short-term and long-term business objectives.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with 74 percent proceeding to a law firm’s website for further action. Propelling what users find on that search is good, solid SEO. To put it another way, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your practice, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● We create original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and google to your website.
● We research your primary competitors to see where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online methods that allow a search engine to “find” you, understand what you do for a living, where your business is located, and how relevant you are to their users. When it comes to Google, that user relevance is the the most important driver of how the search engine will rank your page.
What good law firm SEO in Waynedale, Indiana does is twofold.
● Internet marketing grows the amount of prospective clients that your law office can reach
● It distills those potential clients further into quality leads or conversions
Search engines view your authority as growing exponentially. With every new strategy implementation and high-quality content addition, your online properties become even more powerful.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid law firm advertising. Long before the explosion of internet marketing, this was how you found your clients. And there, is still a place for paid ads.
In fact, paid digital advertising together with organic law firm SEO is a good way to make your marketing work towards both long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly expand your practice while preparing your business for long-term success. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
SEO is a comprehensive approach and investment with long-term objectives in mind. Great SEO builds on itself and makes it possible for your clients to find your law office when they need you most via a google search. The best thing about good legal natural search engine optimization marketing in Waynedale, Indiana is that this type of marketing has the capacity to steer potential clients to your office door for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Waynedale, Indiana law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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