Our team doesn’t have a law degree and, chances are, you probably don’t know very much about search engine optimization. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a West Raleigh, North Carolina attorney, you already know that competition is fierce. And you know that expanding your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s technology-driven society, a lot of this valuable exposure will come via a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are experienced West Raleigh, North Carolina internet marketing professionals who understand our current digital landscape and know how to direct new business to your digital doorstep with industry-tested strategies. No matter if you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, having the right SEO practices in place should be foundational to your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both people to your online properties.
● We research your primary competitors to evaluate what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital methods that let a search engine to “find” you, understand who you are, where you are located, and how relevant your business is to their users. When it comes to most major search engines, including Google, user relevance is the number 1 driver of how that search engine will rank your page.
High-quality law firm internet marketing in West Raleigh, North Carolina does 2 things:
● SEO broadens the quantity of potential clients that you reach
● It distills those potential clients further into high quality conversions or conversions
As new and informative content is added, your website’s relevance and authority grows bigger.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys understand paid legal marketing. Long before the explosion of internet marketing, this was how you found your clients. And there, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly expand your law practice while preparing your business for success in the long run. Think of paid advertising like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a total approach and expenditure with long-lasting goals in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via a google search. The very best thing about good legal SEO marketing in West Raleigh, North Carolina is that this type of marketing has the capacity to drive potential clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top West Raleigh, North Carolina law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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