The folks at BSP Marketing don’t have a law degree and you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Wylam, Alabama attorney, you already understand that your competition is intense. And you know that expanding your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s technology-driven world, a lot of this exposure will come in the form of a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated Wylam, Alabama internet marketing specialists who understand our current online landscape and how to direct business to your digital doorstep with industry-tested strategies. No matter if you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use a search engine, with 74 percent proceeding to a law firm’s website for additional action. Propelling what your potential clients find on that search is good, solid SEO. To put it another way, this is how your prospective clients are searching for you.
Are they finding you – or your competitors?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both humans and google to your website.
● We research your primary competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, assess, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online techniques that allow a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant you are to their users. When it comes to most major search engines, including Google, that relevance is the number 1 driver of how that search engine will rank your page.
What good law firm SEO in Wylam, Alabama does is twofold.
● It broadens the number of potential clients that you reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, your website become more powerful.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid law firm advertising. Long before the explosion of web marketing, this was how you found your clients. And of course, is still a place for paid ads.
In fact, paid ads in tandem with organic law firm SEO is a good way to make your marketing efforts work towards both immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately expand your law practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting a condo and SEO like building a house.
Search Engine Optimization is a comprehensive technique and expenditure with long-term goals in mind. It builds on itself and allows your potential clients to find your law office when they need you most via an online search. The very best thing about good legal SEO marketing in Wylam, Alabama is that this type of marketing has the capacity to drive clients to your office door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Wylam, Alabama law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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