Our team doesn’t have a J.D. and, chances are, you probably don’t know a lot about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Amherst, New York lawyer, you already recognize that competition is fierce. And you know that growing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s internet-driven world, a lot of this valuable exposure will come via an internet search. As millennials become older, as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are top rated Amherst, New York internet marketing professionals who recognize our current virtual landscape and know how to direct new clients to your digital doorstep with industry-tested strategies. Whether you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, having the right SEO practices in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and google to your online properties.
● We conduct ongoing research of your primary competitors to see what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced online strategies that allow a search engine to find your business, understand who you are, where you are located, and how relevant your business is to the search. With Google, that user relevance is the number one most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Amherst, New York does 2 things:
● It increases the number of potential clients that your practice can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid law firm marketing. Long before the explosion of internet marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
Paid ads together with organic legal SEO is a good way to make your marketing work both your immediate and long-term targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately expand your practice while preparing your business for long-term success. You may wish to think of paid ads like renting a condo and SEO like building a house.
SEO is a comprehensive approach and expenditure with long-term objectives in mind. Great SEO builds on itself and allows your clients to find you when they need you most via a web search. The best thing about good legal SEO marketing in Amherst, New York is that it has the capability to drive clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Amherst, New York law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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