Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know very much about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Anaheim, California attorney, you already understand that competition is intense. And you are aware that growing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s internet-driven society, much of this valuable exposure will come via an online search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are experienced Anaheim, California internet marketing professionals who recognize our current digital landscape and know how to direct business to your virtual doorstep with cutting edge strategies. Whether you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with about 74 percent moving on to a firm’s website for additional action. Propelling what users find on that search is good, solid SEO. In other words, this is how your potential clients are searching for you.
But are they finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● We create original, engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and google to your website.
● We conduct ongoing research of your competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online techniques that allow a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant you are to the search. When it comes to most major search engines, including Google, that user relevance is the number one most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Anaheim, California does 2 things:
● SEO grows the amount of potential clients that you reach
● Internet marketing distills those potential clients further into high quality conversions or leads or conversions
Your firm’s website’s authority grows with each new piece of content added.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid legal advertising. Before the growth of web marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
In many cases, paid digital advertising together with organic law firm search engine optimization is a good way to make your marketing work towards both long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately grow your law firm while preparing your business for success in the long run. Think of paid advertising like renting an apartment and search engine optimization like building a your own house.
SEO is a holistic technique and expenditure with long-term aims in mind. Great SEO builds on itself and allows your clients to find you when they need you most via a web search. The very best thing about good law firm natural search engine optimization marketing in Anaheim, California is that this type of marketing has the ability to drive potential clients to your door for years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Anaheim, California law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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