We don’t have a Juris Doctorate and, chances are, you probably don’t know much about SEO. And this is what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Athens, Georgia attorney, you already recognize that your competition is intense. And you are aware that developing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s technology-driven world, a lot of this exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are top rated Athens, Georgia internet marketing specialists who recognize our current online landscape and know how to direct new business to your virtual doorstep with cutting edge strategies. Whether you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both people to your online properties.
● We conduct ongoing research of your competitors to see what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online strategies that let a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant you are to their users. With Google, that user relevance is the number one driver of how high that search engine will rank your page.
What good law firm search engine optimization in Athens, Georgia does is twofold.
● Internet marketing expands the quantity of potential clients that your law office can reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
Your website’s relevance increases with each new piece of content added.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys understand paid law firm advertising. Long before the explosion of internet marketing, this was how you found prospective clients. And of course, is still a place for paid advertising.
Paid digital advertising together with organic legal SEO is a good way to make your marketing work both your immediate and long-term targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately grow your law practice while preparing your business for success in the long run. Think of paid advertising like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a comprehensive approach and investment with long-term objectives in mind. It builds on itself and enables your clients to find your law office when they need you most via an online search. The best thing about good legal natural search engine optimization marketing in Athens, Georgia is that internet marketing has the ability to drive potential clients to your door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Athens, Georgia law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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