The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. And this is what business relationships are all about. Since no one can be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Atlanta, Georgia attorney, you already recognize that your competition is fierce. And you are aware that growing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s technology-driven society, much of this valuable exposure will come via an internet search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are top rated Atlanta, Georgia internet marketing professionals who understand our current online landscape and how to direct business to your virtual front door with cutting edge techniques and strategies. No matter if you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both humans and google to your website.
● We conduct ongoing research of your primary competitors to see what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and analyze your data to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital methods that let a search engine to find your business, comprehend what you do for a living, where your business is located, and how relevant your business is to the search. When it comes to most major search engines, including Google, relevance is the number 1 driver of how that search engine will rank your page.
What high quality law firm internet marketing in Atlanta, Georgia does is twofold.
● It expands the number of prospective clients that your practice can reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, your online properties become more powerful.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid law firm marketing. Long before the explosion of web marketing, this was how you found your clients. And of course, is still a place for paid ads.
In fact, paid ads together with organic law firm search engine optimization is a great way to make your marketing efforts work towards both immediate and long-term business goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately expand your law firm while preparing your business for success in the long run. You may wish to think of paid ads like renting a condo and SEO like building a your own house.
Search Engine Optimization is a total approach and expenditure with long-lasting goals in mind. It builds on itself and allows your potential clients to find you when they need you most via an online search. The very best thing about good legal natural search engine optimization marketing in Atlanta, Georgia is that this type of marketing has the ability to drive clients to your office for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Atlanta, Georgia law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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