The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know much about search engine optimization. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Aurora, Colorado attorney, you already know that your competition is fierce. And you are aware that growing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s internet-driven world, much of this valuable exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Legal Marketing, we know how essential your online presence has become. We are experienced Aurora, Colorado internet marketing professionals who understand our digital landscape and understand how to to direct new business to your virtual doorstep with industry-tested methods and strategies. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right SEO techniques in place should be foundational to accomplishing your short-term and long-term law practice goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
Are they finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competition.
● We create original, engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your online properties.
● We research your primary competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and analyze your data to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that allow a search engine to find your business, understand what you do for a living, where you are, and how relevant you are to their users. When it comes to Google, user relevance is the the most important factor of how they will rank your website.
What high quality law firm internet marketing in Aurora, Colorado does is twofold.
● It expands the amount of prospective clients that your law office can reach
● SEO distills those potential clients further into high quality leads or conversions
Your website’s authority and relevance increases with each new piece of content added.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid legal advertising. Long before the surge of web marketing, this was how you found prospective clients. And of course, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly expand your law practice while making sure your business is prepared for success in the long run. Think of paid advertising like renting a condo and search engine optimization like building a your own house.
SEO is a comprehensive approach and expenditure with long-term aims in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via an online search. The best thing about good legal SEO marketing in Aurora, Colorado is that internet marketing has the ability to drive clients to your office for many years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Aurora, Colorado law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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