We don’t have a J.D. and you probably don’t know much about search engine optimization. And this is what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Aurora, Illinois lawyer, you already recognize that your competition is intense. And you know that developing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, a lot of this valuable exposure will come in the form of an online search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are experienced Aurora, Illinois internet marketing professionals who understand our current digital landscape and how to direct business to your virtual front door with industry-tested strategies. Whether you are a one person practice on a budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with about 74 percent moving on to a firm’s website for further action. Determining what users find on that search is good, solid search engine optimization. In other words, this is how your prospective clients are searching for you.
But are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● Our team creates original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and search engines to your online properties.
● We research your primary competitors to evaluate what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and evaluate your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that let a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant you are to their users. With Google, that relevance is the number 1 most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Aurora, Illinois does two things well:
● SEO increases the amount of potential clients that you reach
● Internet marketing distills those potential clients further into quality leads or conversions
As informative and helpful content is added, your site’s relevance and authority builds.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid legal advertising. Long before the explosion of internet marketing, this was how you found prospective clients. And of course, is still a place for paid advertising.
Paid ads together with organic law firm SEO is a good way to make sure your marketing works with both your immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly expand your law firm while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting a condo and search engine optimization like building a your own house.
SEO is a comprehensive technique and investment with long-lasting targets in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via a web search. The best thing about good legal natural search engine optimization marketing in Aurora, Illinois is that internet marketing has the capability to drive potential clients to your office for years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Aurora, Illinois law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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