Our team doesn’t have a J.D. and, chances are, you probably don’t know very much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Beaumont, Texas attorney, you already know that your competition is fierce. And you are aware that expanding your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, a lot of this exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we understand how essential your digital presence is. We are experienced Beaumont, Texas online marketing specialists who understand our digital landscape and how to direct new business to your virtual doorstep with top of the line techniques and tactics. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use a search engine, with 74 percent moving on to a law firm’s website for further action. Determining what your potential clients find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
Are they finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● Our team creates original, engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both humans and google to your online properties.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that let a search engine to find your business, understand who you are, where you are, and how relevant your business is to their users. When it comes to most major search engines, including Google, that relevance is the number 1 driver of how high that search engine will rank your page.
What good law firm SEO in Beaumont, Texas does is twofold.
● It expands the number of potential clients that you reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your firm’s website’s authority grows with each new piece of content added.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid law firm marketing. Before the explosion of web marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO may be a good way to make sure your marketing works with both your immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately expand your law practice while making sure your business is prepared for long-term success. Think of paid ads like renting a condo and SEO like building a house.
Search Engine Optimization is a total approach and expenditure with long-lasting aims in mind. It builds on itself and allows your clients to find your law office when they need you most via a web search. The very best thing about good law firm SEO marketing in Beaumont, Texas is that it has the capacity to steer potential clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Beaumont, Texas law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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