Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know very much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Bellevue, Washington lawyer, you already know that your competition is intense. And you are aware that developing your legal practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven world, much of this exposure will come via an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Marketing, we recognize how essential your virtual presence is. We are experienced Bellevue, Washington online marketing professionals who understand our current virtual landscape and how to direct new clients to your virtual front door with industry-tested techniques and tactics. Together with us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right SEO practices in place should be foundational to achieving both your short-term and long-term organizational objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your online properties.
● We conduct ongoing research of your primary competitors to see where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and analyze your data to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that let a search engine to “find” you, understand who you are, where you are, and how relevant you are to the search. When it comes to most major search engines, including Google, that user relevance is the number 1 driver of how high that search engine will rank your page.
What high quality law firm internet marketing in Bellevue, Washington does is twofold.
● It increases the amount of potential clients that you reach
● SEO distills those potential clients further into high quality leads or conversions
Your firm’s website’s authority increases with each new piece of content added.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid law firm advertising. Before the explosion of web marketing, paid ads were how you found your clients. And of course, is still a place for paid ads.
Paid digital advertising together with organic legal SEO is a good way to make your marketing work both your immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately expand your practice while preparing your business for long-term success. You may wish to think of paid ads like renting an apartment and search engine optimization like building a house.
SEO is a holistic technique and investment with long-term goals in mind. It builds on itself and makes it possible for your clients to find you when they need you most via a google search. The best thing about good legal SEO marketing in Bellevue, Washington is that internet marketing has the capability to steer clients to your virtual door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Bellevue, Washington law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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