The folks at BSP Marketing don’t have a J.D. and you probably don’t know very much about search engine optimization. And this is what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Brownsville, Texas lawyer, you already recognize that competition is fierce. And you know that growing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven society, much of this valuable exposure will come in the form of an internet search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we recognize how important your online presence has become. We are experienced Brownsville, Texas online marketing specialists who understand our current digital landscape and understand how to to direct business to your virtual doorstep with top of the line techniques and strategies. With us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right SEO practices in place should be fundamental to accomplishing your long-term and short-term law practice objectives.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with about 74 percent moving on to a law firm’s website for additional action. Propelling what users find on that search is good, solid search engine optimization. In other words, an internet search is how your potential clients are searching for you.
Are they finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both people to your online properties.
● We conduct ongoing research of your competitors to evaluate where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and analyze your data to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital methods that allow a search engine to find your business, comprehend who you are, where you are, and how relevant your business is to their users. When it comes to most major search engines, including Google, user relevance is the number 1 most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Brownsville, Texas does 2 things:
● It grows the quantity of prospective clients that your law office can reach
● SEO distills those potential clients further into quality conversions or leads or conversions
Your firm’s website’s authority and relevance grows with each new piece of content added.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid legal advertising. Before the surge of online marketing, this was how you found clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly grow your law practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting a condo and SEO like building a your own house.
SEO is a total technique and investment with long-lasting objectives in mind. It builds on itself and allows your clients to find your law office when they need you most via a google search. The very best thing about good law firm SEO marketing in Brownsville, Texas is that this type of marketing has the capability to drive clients to your office door for years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Brownsville, Texas law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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