Our team doesn’t have a law degree and you probably don’t know much about SEO. And this is what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Cape Coral, Florida attorney, you already know that competition is intense. And you know that expanding your law practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven society, a lot of this valuable exposure will come via a Google search. As millennials become older, as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are top rated Cape Coral, Florida internet marketing professionals who recognize our current virtual landscape and know how to direct new clients to your digital front door with cutting edge strategies. Whether you are a one person practice on a budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with 74 percent proceeding to a law firm’s web page for additional action. Propelling what users find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
Are they finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and google to your website.
● We conduct ongoing research of your competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital strategies that allow a search engine to “find” you, comprehend who you are, where you are, and how relevant your business is to the search. When it comes to Google, user relevance is the number one factor of how the search engine will rank your website.
High-quality law firm internet marketing in Cape Coral, Florida does two things:
● Internet marketing grows the amount of potential clients that your practice can reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, you become more powerful.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid legal advertising. Long before the surge of web marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
Paid digital advertising together with organic legal SEO may be a good way to make sure your marketing works with both your long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately expand your practice while preparing your business for success in the long run. Think of paid ads like renting a condo and search engine optimization like building a house.
SEO is a total approach and expenditure with long-lasting aims in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via an online search. The best thing about good law firm SEO marketing in Cape Coral, Florida is that this type of marketing has the capacity to drive potential clients to your virtual door for years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Cape Coral, Florida law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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