The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know much about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Carrollton, Texas lawyer, you already recognize that competition is fierce. And you are aware that growing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s technology-driven society, much of this exposure will come in the form of an internet search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
We are top rated Carrollton, Texas internet marketing professionals who recognize our current digital landscape and how to direct business to your digital front door with cutting edge techniques and strategies. No matter if you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with about 74 percent moving on to a law firm’s web page for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
Are they finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online methods that allow a search engine to “find” you, comprehend who you are, where your business is located, and how relevant you are to their users. With Google, user relevance is the the most important factor of how the search engine will rank your page.
High-quality law firm internet marketing in Carrollton, Texas does 2 things:
● SEO increases the amount of prospective clients that your practice can reach
● SEO distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid legal marketing. Long before the explosion of internet marketing, paid ads were how you found prospective clients. And of course, is still a place for paid ads.
In fact, paid digital advertising together with organic law firm search engine optimization is a good way to make your marketing efforts work towards both immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly grow your law firm while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and SEO like building a house.
SEO is a total approach and investment with long-term targets in mind. It builds on itself and enables your potential clients to find your law office when they need you most via an online search. The very best thing about good law firm natural search engine optimization marketing in Carrollton, Texas is that it has the ability to steer potential clients to your office door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Carrollton, Texas law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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