The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know a lot about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Cedar Rapids, Iowa attorney, you already recognize that your competition is fierce. And you are aware that growing your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s internet-driven society, much of this exposure will come in the form of a Google search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are experienced Cedar Rapids, Iowa internet marketing specialists who understand our current virtual landscape and how to direct new clients to your virtual front door with industry-tested strategies. Whether you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use a search engine, with 74 percent moving on to a law firm’s website for additional action. Propelling what your potential clients find on that search is good, solid SEO. In other words, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● We create original and engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both people to your online properties.
● We conduct ongoing research of your competitors to see what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that allow a search engine to find your business, understand what you do for a living, where you are, and how relevant you are to the search. When it comes to Google, user relevance is the the most important driver of how the search engine will rank your website.
High-quality law firm internet marketing in Cedar Rapids, Iowa does two things:
● SEO broadens the quantity of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With every new high-quality content addition and strategy implementation, your website become more powerful.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid legal advertising. Long before the explosion of internet marketing, this was how you found clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO may be a good way to make your marketing work both your long-term and immediate goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly expand your law firm while making sure your business is prepared for long-term success. Think of paid ads like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a comprehensive technique and expenditure with long-term targets in mind. It builds on itself and makes it possible for your potential clients to find you when they need you most via a google search. The very best thing about good legal natural search engine optimization marketing in Cedar Rapids, Iowa is that this type of marketing has the capability to steer potential clients to your virtual door for many years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Cedar Rapids, Iowa law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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