We don’t have a law degree and, chances are, you probably don’t know very much about SEO. Herein lies what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Chicago, Wisconsin attorney, you already understand that your competition is fierce. And you know that developing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s technology-driven society, much of this exposure will come via an internet search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are experienced Chicago, Wisconsin internet marketing specialists who recognize our current online landscape and know how to direct new business to your digital front door with industry-tested techniques and strategies. No matter if you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● We create original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your online properties.
● We research your competitors to see what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and evaluate your data to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online techniques that allow a search engine to “find” you, comprehend who you are, where your business is located, and how relevant you are to the search. When it comes to Google, that user relevance is the number one factor of how they will rank your website.
High-quality law firm internet marketing in Chicago, Wisconsin does two things:
● SEO increases the number of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your firm’s website’s authority and relevance grows with each new piece of content added.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid legal marketing. Before the growth of web marketing, this was how you found clients. And of course, is still a place for paid ads.
Paid ads in tandem with organic legal SEO may be a good way to make sure your marketing works with both your immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately grow your practice while preparing your business for long-term success. Think of paid advertising like renting an apartment and SEO like building a your own house.
SEO is a total technique and investment with long-term objectives in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via a google search. The very best thing about good law firm SEO marketing in Chicago, Wisconsin is that it has the ability to drive potential clients to your office door for many years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Chicago, Wisconsin law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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