The folks at BSP Marketing don’t have a J.D. and you probably don’t know much about SEO. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Chula Vista, California attorney, you already recognize that your competition is fierce. And you are aware that expanding your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s technology-driven society, much of this valuable exposure will come via a Google search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are top rated Chula Vista, California internet marketing specialists who recognize our current virtual landscape and how to direct new clients to your virtual doorstep with cutting edge strategies. No matter if you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to a firm’s web page for additional action. Propelling what users find on that search is good, solid search engine optimization. To put it another way, an internet search is how your prospective clients are searching for you.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● Our team creates original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both people to your website.
● We conduct ongoing research of your competitors to evaluate what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and analyze your data to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical digital strategies that allow a search engine to “find” you, comprehend who you are, where you are located, and how relevant your business is to their users. When it comes to Google, user relevance is the the most important driver of how they will rank your website.
High-quality law firm internet marketing in Chula Vista, California does two things:
● Internet marketing increases the amount of potential clients that your practice can reach
● SEO distills those potential clients further into quality conversions or conversions
Search engines view your authority as increasing exponentially. With every new strategy implementation and high-quality content addition, you become more powerful.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid legal marketing. Before the explosion of web marketing, paid ads were how you found prospective clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately grow your practice while making sure your business is prepared for long-term success. Think of paid ads like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a holistic technique and investment with long-lasting goals in mind. It builds on itself and allows your clients to find your law office when they need you most via an internet search. The best thing about good legal SEO marketing in Chula Vista, California is that internet marketing has the ability to steer potential clients to your office door for many years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Chula Vista, California law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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