The folks at BSP Marketing don’t have a law degree and you probably don’t know much about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on everything, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Clarksville, Tennessee lawyer, you already know that competition is fierce. And you are aware that expanding your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s internet-driven society, a lot of this exposure will come in the form of an online search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we recognize how essential your online presence is. We are experienced Clarksville, Tennessee internet marketing professionals who understand our virtual landscape and know how to to direct new clients to your virtual doorstep with industry-tested methods and strategies. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that needs a new marketing strategy, having the right SEO techniques in place should be foundational to achieving your long-term and short-term organizational objectives.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with 74 percent moving on to a firm’s web page for further action. Propelling what users find on that search is good, solid search engine optimization. To put it another way, an internet search is how your prospective clients are searching for you.
Are your potential clients finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● We create original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both people to your online properties.
● We research your primary competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and evaluate your data to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that allow a search engine to find your business, understand what you do for a living, where you are, and how relevant your business is to their users. When it comes to most major search engines, including Google, relevance is the number 1 most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Clarksville, Tennessee does two things:
● SEO expands the number of prospective clients that you reach
● Internet marketing distills those potential clients further into quality conversions or leads or conversions
Your firm’s website’s authority grows with each new piece of content added.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid law firm advertising. Before the surge of internet marketing, this was how you found your clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO may be a good way to combine your firm’s marketing long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately expand your practice while making sure your business is prepared for success in the long run. Think of paid advertising like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a comprehensive approach and investment with long-term goals in mind. It builds on itself and enables your potential clients to find you when they need you most via an internet search. The best thing about good law firm SEO marketing in Clarksville, Tennessee is that this type of marketing has the capacity to drive potential clients to your virtual door for years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Clarksville, Tennessee law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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