Our team doesn’t have a law degree and, chances are, you probably don’t know a lot about SEO. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Clovis, California lawyer, you already recognize that your competition is fierce. And you know that growing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s internet-driven world, much of this valuable exposure will come in the form of an internet search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we recognize how essential your online presence is. We are knowledgeable Clovis, California online marketing specialists who understand our digital landscape and how to direct business to your virtual doorstep with industry-tested techniques and strategies. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right SEO practices in place should be foundational to accomplishing your short-term and long-term law practice objectives.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a law firm’s web page for further action. Determining what users find on that search is good, solid SEO. To put it another way, this is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We research your primary competitors to see where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that allow a search engine to find your business, understand what you do for a living, where you are, and how relevant you are to the search. When it comes to most major search engines, including Google, user relevance is the number one driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Clovis, California does two things:
● Internet marketing broadens the quantity of prospective clients that your practice can reach
● SEO distills those potential clients further into high quality leads or conversions
Your firm’s website’s authority grows with each new piece of content added.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid law firm marketing. Before the explosion of internet marketing, paid ads were how you found clients. And of course, is still a place for paid ads.
Paid digital advertising together with organic law firm SEO may be a good way to make your marketing work both your long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly grow your law practice while preparing your business for success in the long run. Think of paid ads like renting an apartment and search engine optimization like building a house.
SEO is a comprehensive approach and expenditure with long-lasting targets in mind. It builds on itself and enables your clients to find your law office when they need you most via a google search. The very best thing about good law firm SEO marketing in Clovis, California is that this type of marketing has the ability to steer potential clients to your office for years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Clovis, California law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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