The folks at BSP Marketing don’t have a J.D. and you probably don’t know very much about search engine optimization. And this is what business synergy is all about. Since no one can be an authority on everything, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Coalton, Kentucky attorney, you already understand that your competition is intense. And you are aware that developing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s technology-driven world, much of this valuable exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we recognize how important your digital presence is. We are knowledgeable Coalton, Kentucky internet marketing professionals who understand our current digital landscape and understand how to to direct new business to your virtual front door with industry-tested methods and strategies. Together with us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a new marketing strategy, having the right search engine optimization techniques in place should be foundational to achieving both your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use a search engine, with 74 percent proceeding to a law firm’s website for additional action. Determining what users find on that search is good, solid SEO. In other words, an internet search is how your prospective clients are searching for you.
Are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and search engines to your website.
● We conduct ongoing research of your primary competitors to see where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and evaluate your data to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that allow a search engine to “find” you, understand what you do for a living, where you are located, and how relevant your business is to the search. With Google, that user relevance is the number one factor of how they will rank your website.
What high quality law firm SEO in Coalton, Kentucky does is twofold.
● It expands the amount of potential clients that you reach
● SEO distills those potential clients further into quality conversions or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, you become more powerful.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid legal advertising. Long before the surge of web marketing, this was how you found clients. And there, is still a place for paid ads.
Paid ads together with organic law firm SEO may be a good way to make your marketing work both your immediate and long-term targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately grow your practice while preparing your business for success in the long run. Think of paid advertising like renting a condo and SEO like building a house.
SEO is a total technique and investment with long-lasting goals in mind. It builds on itself and enables your clients to find your law office when they need you most via a web search. The best thing about good legal natural search engine optimization marketing in Coalton, Kentucky is that this type of marketing has the capability to drive clients to your office for years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Coalton, Kentucky law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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