We don’t have a law degree and, chances are, you probably don’t know a lot about SEO. And this is what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a College Station, Texas lawyer, you already recognize that your competition is fierce. And you know that expanding your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s technology-driven world, a lot of this exposure will come via an online search. As millennials become older, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we understand how important your virtual presence is. We are experienced College Station, Texas internet marketing professionals who understand our current digital landscape and how to direct new business to your virtual front door with cutting edge methods and tactics. Together with us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be foundational to accomplishing your long-term and short-term organizational goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to see where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and analyze your data to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital strategies that let a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant you are to their users. With Google, that relevance is the number one driver of how that search engine will rank your page.
What good law firm SEO in College Station, Texas does is twofold.
● It broadens the quantity of prospective clients that you reach
● SEO distills those potential clients further into high quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid legal advertising. Long before the surge of online marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
In fact, paid ads together with organic law firm search engine optimization is a great way to make your marketing efforts work towards both long-term and immediate business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly grow your law practice while preparing your business for long-term success. Think of paid ads like renting an apartment and search engine optimization like building a house.
SEO is a comprehensive approach and investment with long-term aims in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via a web search. The very best thing about good law firm SEO marketing in College Station, Texas is that internet marketing has the capability to drive clients to your virtual door for years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top College Station, Texas law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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