Our team doesn’t have a J.D. and, chances are, you probably don’t know a lot about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Colorado Springs, Colorado attorney, you already recognize that competition is intense. And you are aware that developing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s technology-driven society, a lot of this valuable exposure will come in the form of an internet search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we recognize how essential your online presence is. We are experienced Colorado Springs, Colorado online marketing professionals who understand our digital landscape and understand how to to direct business to your virtual front door with top of the line methods and tactics. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right SEO practices in place should be fundamental to achieving both your long-term and short-term law practice objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original, engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both humans and google to your online properties.
● We research your competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and analyze your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that let a search engine to find your business, comprehend what you do for a living, where you are, and how relevant your business is to the search. When it comes to most major search engines, including Google, that user relevance is the number one most important factor of how high that search engine will rank your page.
What high quality law firm SEO in Colorado Springs, Colorado does is twofold.
● It expands the quantity of prospective clients that you reach
● It distills those potential clients further into high quality leads or conversions
As new and informative content is added, your website’s relevance grows bigger.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid legal advertising. Before the surge of online marketing, this was how you found clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly expand your practice while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a total technique and expenditure with long-term targets in mind. Great SEO builds on itself and allows your clients to find you when they need you most via an internet search. The very best thing about good law firm SEO marketing in Colorado Springs, Colorado is that internet marketing has the ability to drive potential clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Colorado Springs, Colorado law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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