The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know very much about search engine optimization. Herein lies what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Columbia, Maryland lawyer, you already understand that your competition is intense. And you are aware that growing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s technology-driven society, a lot of this valuable exposure will come via an internet search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we understand how important your online presence is. We are knowledgeable Columbia, Maryland internet marketing specialists who understand our digital landscape and know how to to direct business to your virtual front door with industry-tested methods and strategies. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right search engine optimization practices in place should be fundamental to achieving your long-term and short-term law practice goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both people to your website.
● We conduct ongoing research of your competitors to see where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and analyze your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that let a search engine to find your business, comprehend who you are, where you are located, and how relevant your business is to the search. With Google, that user relevance is the number one most important factor of how high that search engine will rank your page.
What high quality law firm internet marketing in Columbia, Maryland does is twofold.
● Internet marketing increases the amount of potential clients that you reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With every new strategy implementation and high-quality content addition, your website become more powerful.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid law firm marketing. Long before the explosion of online marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
In many cases, paid digital advertising in tandem with organic law firm search engine optimization is a great way to make your marketing efforts work towards both immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly expand your law practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting a condo and SEO like building a your own house.
Search Engine Optimization is a holistic approach and investment with long-lasting goals in mind. It builds on itself and allows your potential clients to find your law office when they need you most via a web search. The very best thing about good law firm natural search engine optimization marketing in Columbia, Maryland is that internet marketing has the capability to steer clients to your office for years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Columbia, Maryland law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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