Our team doesn’t have a law degree and, chances are, you probably don’t know very much about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Concord, California attorney, you already understand that your competition is intense. And you are aware that expanding your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s technology-driven society, much of this valuable exposure will come in the form of a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we know how essential your online presence has become. We are knowledgeable Concord, California internet marketing professionals who understand our digital landscape and understand how to to direct new business to your virtual front door with industry-tested techniques and tactics. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right search engine optimization practices in place should be fundamental to achieving your short-term and long-term business objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that allow a search engine to “find” you, comprehend who you are, where you are, and how relevant your business is to their users. When it comes to most major search engines, including Google, user relevance is the number one driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Concord, California does two things:
● It broadens the amount of prospective clients that you reach
● Internet marketing distills those potential clients further into high quality leads or conversions
As informative and helpful content is added, your site’s relevance builds.
The larger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid legal marketing. Before the explosion of online marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
In fact, paid digital advertising together with organic law firm SEO is a great way to make your marketing work towards both immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately expand your law practice while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and SEO like building a house.
SEO is a holistic technique and expenditure with long-lasting objectives in mind. It builds on itself and makes it possible for your clients to find your law office when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in Concord, California is that this type of marketing has the capacity to drive potential clients to your door for years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Concord, California law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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