We don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Confidence, West Virginia attorney, you already recognize that your competition is intense. And you are aware that developing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s internet-driven society, a lot of this exposure will come in the form of an online search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we know how important your virtual presence has become. We are knowledgeable Confidence, West Virginia internet marketing specialists who understand our current virtual landscape and know how to to direct business to your virtual front door with industry-tested methods and tactics. With us on your team, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right search engine optimization techniques in place should be fundamental to achieving your short-term and long-term law practice objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both humans and search engines to your online properties.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and evaluate your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that let a search engine to “find” you, comprehend who you are, where you are located, and how relevant your business is to their users. When it comes to Google, that user relevance is the the most important factor of how the search engine will rank your page.
High-quality law firm internet marketing in Confidence, West Virginia does two things:
● It increases the number of potential clients that your law office can reach
● It distills those potential clients further into high quality conversions or leads or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, your website become more powerful.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid legal advertising. Long before the surge of internet marketing, paid ads were how you found your clients. And of course, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly expand your practice while making sure your business is prepared for long-term success. Think of paid advertising like renting an apartment and SEO like building a house.
SEO is a comprehensive approach and expenditure with long-term targets in mind. Great SEO builds on itself and allows your clients to find your law office when they need you most via a web search. The very best thing about good law firm natural search engine optimization marketing in Confidence, West Virginia is that this type of marketing has the capacity to steer potential clients to your office for many years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Confidence, West Virginia law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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