The folks at BSP Marketing don’t have a J.D. and you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Coral Springs, Florida attorney, you already know that your competition is fierce. And you are aware that growing your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s technology-driven world, a lot of this valuable exposure will come via a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are experienced Coral Springs, Florida internet marketing specialists who understand our current virtual landscape and know how to direct new business to your digital doorstep with cutting edge strategies. No matter if you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competitors?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● We create original, engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both humans and google to your online properties.
● We conduct ongoing research of your competitors to evaluate where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that let a search engine to “find” you, understand what you do for a living, where you are located, and how relevant your business is to their users. With Google, user relevance is the number one most important factor of how high that search engine will rank your page.
What high quality law firm internet marketing in Coral Springs, Florida does is twofold.
● SEO broadens the number of potential clients that your law office can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With every new high-quality content addition and strategy implementation, you become even more powerful.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid law firm marketing. Long before the surge of internet marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly expand your practice while preparing your business for long-term success. You may wish to think of paid ads like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a comprehensive approach and expenditure with long-term aims in mind. It builds on itself and allows your clients to find you when they need you most via an online search. The very best thing about good law firm natural search engine optimization marketing in Coral Springs, Florida is that this type of marketing has the capacity to drive potential clients to your virtual door for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Coral Springs, Florida law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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