We don’t have a J.D. and, chances are, you probably don’t know very much about SEO. And this is what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Cordelia, California attorney, you already know that your competition is fierce. And you know that growing your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s internet-driven society, much of this valuable exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we know how important your virtual presence is. We are knowledgeable Cordelia, California online marketing specialists who understand our digital landscape and know how to to direct new business to your virtual front door with top of the line methods and strategies. Together with us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right SEO practices in place should be foundational to achieving both your long-term and short-term law practice goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competitors.
● We create original and engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to evaluate what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital methods that let a search engine to find your business, comprehend who you are, where you are located, and how relevant you are to their users. When it comes to most major search engines, including Google, user relevance is the number one driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Cordelia, California does two things:
● SEO grows the quantity of potential clients that your practice can reach
● SEO distills those potential clients further into quality conversions or conversions
Your firm’s website’s relevance grows with each new piece of content added.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm marketing. Long before the explosion of web marketing, paid ads were how you found prospective clients. And there, is still a place for paid advertising.
Paid ads in tandem with organic legal SEO is a good way to make your marketing work both your immediate and long-term targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly grow your practice while preparing your business for long-term success. Think of paid advertising like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a holistic approach and investment with long-lasting goals in mind. It builds on itself and makes it possible for your clients to find you when they need you most via a web search. The very best thing about good legal natural search engine optimization marketing in Cordelia, California is that this type of marketing has the capacity to steer clients to your door for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Cordelia, California law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
We are here to help! Get in touch: