Our team doesn’t have a law degree and, chances are, you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As an attorney based in SOHO, Wall Street or the Village, you already recognize that competition is intense. And you know that developing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s technology-driven society, much of this valuable exposure will come via an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we know how essential your virtual presence is. We are experienced lower Manhattan online marketing specialists who understand our current digital society and understand how to direct business to your virtual front door with industry-tested methods and strategies. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right search engine optimization practices in place should be fundamental to accomplishing your short-term and long-term law practice goals. Call now (929) 362 – 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with about 74 percent moving on to a firm’s website for further action. Determining what users find on that search is good, solid SEO. In other words, an internet search is how your potential clients are searching for you.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and google to your website.
● We research your competitors to evaluate what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and analyze your website analytics to make sure that you are staying at the top.
Search engine optimization or SEO as it is commonly called is a series of highly technical online methods that allow a search engine “find” you, comprehend who you are, where your business is located, and how relevant you are to their users. , with Google, user relevance is the number one factor of how the search engine will rank your website.
Whether you are in the village, in soho or on wall street, good law firm internet marketing in Manhattan should do two things.
● Internet marketing expands the quantity of prospective clients that your practice can reach
● SEO distills those potential clients further into quality conversions or conversions
Your website’s authority and relevance grows with each new piece of content added.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid legal advertising. Before the surge of online marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
In many cases, paid digital advertising together with organic law firm SEO is a good way to make your marketing efforts work towards both immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly expand your law firm while preparing your business for success in the long run. Think of paid advertising like renting a condo and SEO like building a your own house.
Search Engine Optimization is a total approach and investment with long-lasting objectives in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via a web search. The best thing about good law firm SEO marketing in lower Manhattan is that internet marketing has the ability to drive potential clients to your office for many years to come. no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top lower Manhattan law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 – 6419.
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