We don’t have a law degree and you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on experts in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Costa Mesa, California lawyer, you already understand that competition is intense. And you are aware that growing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s internet-driven society, a lot of this valuable exposure will come in the form of a Google search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated Costa Mesa, California internet marketing professionals who recognize our current online landscape and know how to direct new clients to your digital doorstep with industry-tested strategies. No matter if you are a one person practice on a budget or a large firm that needs a marketing tune-up, having the right SEO practices in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s web page for further action. Determining what your potential clients find on that search is good, solid SEO. To put it another way, this is how your prospective clients are searching for you.
Are they finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competitors.
● We create original and engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your website.
● We conduct ongoing research of your competitors to evaluate what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced digital methods that let a search engine to find your business, understand what you do for a living, where you are, and how relevant you are to their users. With Google, that user relevance is the number 1 most important factor of how that search engine will rank your page.
What good law firm internet marketing in Costa Mesa, California does is twofold.
● It increases the number of potential clients that you reach
● It distills those potential clients further into quality leads or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, your website become even more powerful.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid law firm marketing. Long before the growth of online marketing, this was how you found clients. And there, is still a place for paid advertising.
Paid ads in tandem with organic law firm SEO is a good way to make your marketing work both your immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately grow your law practice while preparing your business for long-term success. You may wish to think of paid advertising like renting a condo and SEO like building a house.
SEO is a holistic technique and investment with long-lasting objectives in mind. It builds on itself and enables your clients to find your law office when they need you most via an internet search. The very best thing about good legal natural search engine optimization marketing in Costa Mesa, California is that this type of marketing has the ability to drive potential clients to your office door for years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Costa Mesa, California law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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