The folks at BSP Marketing don’t have a J.D. and you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Cypress, Texas attorney, you already know that competition is fierce. And you know that developing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s technology-driven world, much of this valuable exposure will come via an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Marketing, we recognize how important your online presence has become. We are experienced Cypress, Texas online marketing specialists who understand our virtual landscape and know how to to direct new clients to your virtual front door with top of the line methods and tactics. Together with us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right SEO techniques in place should be fundamental to achieving both your short-term and long-term law practice objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid SEO.
Are they finding you – or your competition?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and analyze your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital methods that allow a search engine to “find” you, comprehend who you are, where you are located, and how relevant your business is to the search. With Google, that user relevance is the number one driver of how they will rank your website.
High-quality law firm internet marketing in Cypress, Texas does two things:
● SEO expands the number of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid legal advertising. Long before the explosion of online marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately expand your law practice while preparing your business for success in the long run. Think of paid ads like renting a condo and search engine optimization like building a house.
SEO is a holistic approach and investment with long-lasting objectives in mind. It builds on itself and allows your potential clients to find your law office when they need you most via an online search. The very best thing about good legal natural search engine optimization marketing in Cypress, Texas is that internet marketing has the capacity to steer clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Cypress, Texas law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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