We don’t have a Juris Doctorate and you probably don’t know very much about SEO. Herein lies what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Downey, California lawyer, you already know that competition is intense. And you know that expanding your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s technology-driven society, a lot of this valuable exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we recognize how essential your online presence has become. We are knowledgeable Downey, California online marketing professionals who understand our digital society and know how to to direct new business to your virtual doorstep with cutting edge methods and tactics. With us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right search engine optimization techniques in place should be foundational to achieving both your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with about 74 percent moving on to a firm’s website for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, this is how your prospective clients are searching for you.
Are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your practice, we focus on several important areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your online properties.
● We research your competitors to evaluate what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital techniques that let a search engine to find your business, understand what you do for a living, where your business is located, and how relevant your business is to the search. When it comes to Google, user relevance is the the most important factor of how they will rank your page.
High-quality law firm internet marketing in Downey, California does two things well:
● Internet marketing increases the amount of potential clients that your law office can reach
● It distills those potential clients further into quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid law firm marketing. Long before the surge of internet marketing, this was how you found clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly grow your law practice while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting a condo and SEO like building a house.
SEO is a holistic technique and expenditure with long-lasting objectives in mind. Great SEO builds on itself and allows your clients to find you when they need you most via an online search. The best thing about good legal natural search engine optimization marketing in Downey, California is that it has the ability to steer potential clients to your virtual door for many years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Downey, California law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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