Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a East Hampton, Virginia lawyer, you already understand that competition is fierce. And you are aware that growing your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s internet-driven world, a lot of this valuable exposure will come via a Google search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are top rated East Hampton, Virginia internet marketing specialists who understand our current virtual landscape and how to direct new business to your digital front door with cutting edge strategies. Whether you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place is key to your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both people to your website.
● We research your primary competitors to evaluate where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, assess, and analyze your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online methods that let a search engine to find your business, understand what you do for a living, where your business is located, and how relevant you are to their users. When it comes to Google, that user relevance is the number one factor of how the search engine will rank your page.
High-quality law firm internet marketing in East Hampton, Virginia does two things well:
● It increases the quantity of potential clients that your practice can reach
● It distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, you become even more powerful.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid law firm advertising. Before the surge of online marketing, this was how you found clients. And of course, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly grow your law firm while making sure your business is prepared for long-term success. Think of paid ads like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a total approach and investment with long-lasting targets in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via an internet search. The best thing about good legal SEO marketing in East Hampton, Virginia is that it has the capability to steer clients to your door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top East Hampton, Virginia law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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