The folks at BSP Marketing don’t have a J.D. and, chances are, you probably don’t know very much about SEO. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a East Independence, Missouri attorney, you already recognize that competition is fierce. And you know that expanding your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s technology-driven world, much of this valuable exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we recognize how important your online presence has become. We are knowledgeable East Independence, Missouri internet marketing specialists who understand our virtual society and know how to to direct business to your virtual front door with industry-tested methods and strategies. With us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing your short-term and long-term law practice goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with 74 percent proceeding to a law firm’s website for further action. Propelling what your potential clients find on that search is good, solid SEO. To put it another way, an internet search is how your potential clients are searching for you.
Are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that allow a search engine to “find” you, understand who you are, where your business is located, and how relevant you are to their users. With Google, that user relevance is the number one driver of how the search engine will rank your website.
What high quality law firm SEO in East Independence, Missouri does is twofold.
● SEO broadens the number of potential clients that your law office can reach
● Internet marketing distills those potential clients further into quality conversions or leads or conversions
As new and informative content is added, your website’s relevance and authority grows bigger.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid legal marketing. Before the growth of web marketing, this was how you found clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly grow your law practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting a condo and search engine optimization like building a your own house.
SEO is a comprehensive technique and investment with long-term goals in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via an online search. The best thing about good law firm natural search engine optimization marketing in East Independence, Missouri is that this type of marketing has the capability to drive potential clients to your door for many years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top East Independence, Missouri law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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