Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know very much about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on every topic, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a El Cajon, California lawyer, you already recognize that your competition is fierce. And you are aware that developing your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s technology-driven society, a lot of this exposure will come via an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we know how important your virtual presence has become. We are experienced El Cajon, California online marketing professionals who understand our current digital society and know how to to direct new business to your virtual doorstep with industry-tested methods and tactics. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be foundational to accomplishing your short-term and long-term law practice goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● We create original, engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and google to your online properties.
● We research your competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that allow a search engine to “find” you, understand who you are, where you are located, and how relevant you are to the search. With Google, that user relevance is the the most important driver of how they will rank your website.
What high quality law firm SEO in El Cajon, California does is twofold.
● SEO expands the number of prospective clients that your practice can reach
● SEO distills those potential clients further into quality conversions or conversions
Your website’s authority and relevance grows with each new piece of content added.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid law firm advertising. Before the surge of internet marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
In fact, paid ads in tandem with organic law firm search engine optimization is a great way to make your marketing work towards both immediate and long-term business goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately grow your practice while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting a condo and search engine optimization like building a your own house.
SEO is a total approach and investment with long-lasting targets in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via a web search. The very best thing about good law firm natural search engine optimization marketing in El Cajon, California is that it has the capacity to steer potential clients to your office door for years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top El Cajon, California law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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