We don’t have a Juris Doctorate and, chances are, you probably don’t know very much about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a El Paso, Texas lawyer, you already recognize that competition is intense. And you know that growing your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s technology-driven world, much of this valuable exposure will come in the form of an internet search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, SEO represents your competitive advantage.
We are experienced El Paso, Texas internet marketing specialists who recognize our current virtual landscape and know how to direct business to your digital doorstep with cutting edge techniques and strategies. Whether you are a one person practice on a budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and google to your online properties.
● We research your primary competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online methods that allow a search engine to “find” you, comprehend who you are, where your business is located, and how relevant you are to their users. When it comes to most major search engines, including Google, that user relevance is the number 1 driver of how that search engine will rank your page.
High-quality law firm internet marketing in El Paso, Texas does two things well:
● Internet marketing expands the number of potential clients that your practice can reach
● It distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With every new high-quality content addition and strategy implementation, your website become more powerful.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid law firm advertising. Before the explosion of internet marketing, this was how you found your clients. And there, is still a place for paid advertising.
Paid ads together with organic law firm SEO is a good way to make sure your marketing works with both your long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly grow your practice while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting an apartment and SEO like building a house.
SEO is a comprehensive approach and expenditure with long-lasting targets in mind. It builds on itself and allows your potential clients to find you when they need you most via an online search. The best thing about good legal SEO marketing in El Paso, Texas is that it has the capability to drive clients to your door for years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top El Paso, Texas law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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