Our team doesn’t have a J.D. and, chances are, you probably don’t know a lot about SEO. Herein lies what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Elgin, Illinois lawyer, you already understand that your competition is fierce. And you are aware that growing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s technology-driven society, a lot of this exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, SEO represents your competitive advantage.
We are top rated Elgin, Illinois internet marketing specialists who understand our current digital landscape and know how to direct new clients to your digital doorstep with industry-tested strategies. Whether you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with 74 percent moving on to a law firm’s web page for further action. Propelling what your potential clients find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
But are they finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● We create original, engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both people to your website.
● We research your competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and evaluate your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital methods that allow a search engine to “find” you, understand who you are, where you are located, and how relevant your business is to the search. With Google, that user relevance is the number one factor of how the search engine will rank your website.
What good law firm SEO in Elgin, Illinois does is twofold.
● It grows the amount of potential clients that your law office can reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
As new and informative content is added, your site’s relevance and authority builds.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid law firm marketing. Long before the growth of web marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO may be a good way to make your marketing work both your long-term and immediate goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly expand your practice while preparing your business for success in the long run. You may wish to think of paid ads like renting a condo and SEO like building a your own house.
Search Engine Optimization is a holistic technique and investment with long-lasting aims in mind. It builds on itself and allows your clients to find your law office when they need you most via a web search. The very best thing about good law firm natural search engine optimization marketing in Elgin, Illinois is that internet marketing has the capacity to drive potential clients to your office door for many years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Elgin, Illinois law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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