We don’t have a law degree and, chances are, you probably don’t know much about SEO. And this is what business synergy is all about. Since no one can be an authority on everything, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Fairfield, California attorney, you already know that competition is intense. And you know that growing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s internet-driven world, much of this exposure will come via a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are experienced Fairfield, California internet marketing professionals who recognize our current virtual landscape and how to direct new clients to your virtual front door with cutting edge techniques and strategies. No matter if you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place is key to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both humans and google to your online properties.
● We conduct ongoing research of your competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online strategies that let a search engine to “find” you, understand what you do for a living, where you are located, and how relevant you are to the search. When it comes to Google, user relevance is the the most important factor of how the search engine will rank your website.
High-quality law firm internet marketing in Fairfield, California does 2 things:
● It grows the amount of potential clients that you reach
● SEO distills those potential clients further into high quality leads or conversions
Your website’s authority and relevance increases with each new piece of content added.
The larger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid legal advertising. Long before the growth of web marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
Paid digital advertising together with organic law firm SEO may be a good way to make sure your marketing works with both your long-term and immediate targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly expand your law firm while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a comprehensive technique and investment with long-lasting aims in mind. It builds on itself and makes it possible for your clients to find you when they need you most via an online search. The best thing about good law firm SEO marketing in Fairfield, California is that it has the ability to steer potential clients to your office for years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Fairfield, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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