We don’t have a J.D. and, chances are, you probably don’t know very much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Falls Mills, Virginia lawyer, you already recognize that competition is intense. And you are aware that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s technology-driven world, a lot of this valuable exposure will come in the form of an online search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we recognize how important your online presence has become. We are knowledgeable Falls Mills, Virginia online marketing professionals who understand our virtual society and understand how to to direct new clients to your virtual front door with top of the line techniques and tactics. Together with us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing your long-term and short-term business objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competition?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both humans and search engines to your online properties.
● We conduct ongoing research of your competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and evaluate your data to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced online techniques that let a search engine to “find” you, understand what you do for a living, where you are located, and how relevant you are to the search. When it comes to Google, user relevance is the number one factor of how the search engine will rank your website.
High-quality law firm internet marketing in Falls Mills, Virginia does two things:
● Internet marketing broadens the quantity of potential clients that your law office can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, your online properties become more powerful.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid law firm advertising. Before the explosion of internet marketing, paid ads were how you found prospective clients. And of course, is still a place for paid ads.
Paid ads in tandem with organic legal SEO may be a good way to make your marketing work both your long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately grow your law practice while making sure your business is prepared for success in the long run. Think of paid advertising like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a total approach and investment with long-lasting aims in mind. Great SEO builds on itself and enables your potential clients to find you when they need you most via a web search. The very best thing about good legal SEO marketing in Falls Mills, Virginia is that internet marketing has the capacity to steer potential clients to your virtual door for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Falls Mills, Virginia law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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